Recently, I had a client approach me and their checkout system was not working. For an online shop, this is a disaster! You are essentially closed for business and that means no income, poor user-experience and lost trust of the brand. This client is not on a maintenance package and prefers to just do the basics … Continue reading Monthly Maintenance vs Ad Hoc Updates
When we just started out with Email, it was standard to end with some text including your name and perhaps your email and/or contact number but we have come a long way. With faster internet being more widely available, many have seen the benefit of using HTML email signatures that speak for you, marketing your … Continue reading Email Signatures – Linking vs Embedding images
As a Small Business Owner, you may be frustrated by the seemingly unfair competition presented by Big Business. Often, they are able to offer products and services at more affordable prices. Sometimes this is due to a compromise on the level of service and quality, sometimes not. Customers flock to these Big Businesses who have built … Continue reading 5 Ways Small Business can compete with Big Business
As a Small Business Owner, you have a great passion for what you do and who you serve PLUS you have something else – the ability to Disrupt your industry in the most fantastic and magical ways! WHO AM I? My name is Denise van der Merwe, I am a Cape Town Web Designer … Continue reading Small Business Owners: 3 Tips on how to Disrupt your Industry and find Success
Ugh, the dreaded January month - you may be thinking. You come back to work or open your business again and you have to start everything all...over...AGAIN! You have to start marketing all over again! FIND WAYS TO DELIGHT YOUR CUSTOMERS Now, you can look at this from a positive or negative point of … Continue reading 3 things you should not give up on when Marketing your business online
Let's face it. Times are tougher than before and making the sales we require is not as easy... which has resulted in many people selling hard. Everywhere you turn people are there - in your face - selling something. On the flip side, if you don't talk about your business, no-one will know about it. So … Continue reading How to market yourself online without selling it hard!
Yes, it's a new year full of new possibilities - so let's make things happen! Here are 10 things you should do for your business at the beginning of 2016. Update your website. Your website is your best sales/conversion tool. If it's not up-to-date you may miss out on a sales opportunity. Remember, just as you … Continue reading 10 Things you should do for your business in 2016
Sometimes, I feel like the guy standing in town centre telling everyone that it is going to be the end of the world and being laughed at or getting those "yeah, yeahs". Why? Well because it is the end of a world - the online world that once only desktop computers accessed. Now, billions on … Continue reading The End of the World – Get Responsive
The first, crucial step of online marketing: figure out why you are doing what you are doing! Many content marketing plans fail because businesses are clueless about what they are trying to achieve. They just “do content” because someone went to a workshop and heard that it was a good idea. [Tweet "What should the … Continue reading What is the Aim of all your Online Marketing Efforts?
Are you an introvert? What is an introvert and why would you market your business online differently than anyone else? What is an introvert? An introvert is not just someone who is shy. A introvert is a person who is energised by spending time alone. Often found in their homes, libraries, quiet parks that not … Continue reading Online Marketing for Introverts
USP stands for unique selling proposition and this is what makes your business stand out from the crowd and tells your customers what is special about you and your business. You need to know and understand what your USP is in order to be successful in building and growing your brand online. The question is … Continue reading What is your USP?
#Task: Ask yourself the following questions (and write the answers down!): - What do you wish for people to associate with your name/business? - Is there a certain subject matter in which you want to be perceived as an expert? - Are there general qualities you want linked to your brand? The answers to these … Continue reading 10 simple ideas to improve your business brand (for entrepreneurs and small businesses)