CONTENT WRITING
From Blog Posts to General Website Copy
Each piece of content that you publish gives you an opportunity to drive traffic to your website and build you or your brand as an authority in your industry. Basically, good content attracts more visitors and excites search engines (when they get excited, they want to tell everyone about it); while, being seen as an authority in your industry, allows you to continually generate traffic because your visitors trust you and the content that you share. Visitors to your website are more likely to interact, engage and take action on websites that they know and trust (and that provide a good user-experience). So, generating good content is dual in purpose.
In Summary, good content will help you:
– Ensure that your website is found and shared by search engines, increase your website traffic and engage/grow your community.
– Improve your authority in your specific industry and drive relevant, qualified visitors to your site.