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Keywords: Unlocking their potential

If you have been around the internet for even a short while, you have probably heard the term “keyword” or “keywords”. What are Keywords? A keyword is a particular word or phrase that describes the contents of a web page. Keywords help search engines match a page to with an appropriate search query. When someone uses …

social media

10 Ways to improve your Small Business Facebook page

Here are 10 tips to help your improve your online presence on Facebook: Create a Content Strategy. You’ve probably heard this before, but what really matters in the end is the content. Your fans don’t share a post just because they see it the news feed. They share it because it’s useful/interesting to them. Mix …

5 1/2 Best Twitter Practices

Here are the 5 1/2 best Twitter Practices in an easy-to-understand infographic by NJI Media. Maintain Visibility Rally up Support Show your fans some Twitter love Share unique content Tweet what you see, when and where you see it Be as concise as possible in your wording and length

3 Tips for Small Business Internet Marketing

Internet marketing (or online marketing) refers to advertising and marketing efforts that use the Web and email to drive traffic to your website and that will ultimately result in a new client or sale. Internet marketing is a little different from traditional marketing, however, it uses the same concepts and you can use them together …

5 Tips for your Small Business Website

Having a website as a small business is a must in this day and age. The design, layout, function, and content determines whether you will be successful or fail online. Here are some tips to ensure that you make the most of your online presence: Invest in good web design (and therefore a good web designer). …

10 Tips to a Successful Facebook Business Page

Be personal and authentic. People relate better to genuine and conversational messages. Make it interesting. Make sure your content isn’t always purely commercial. Be active and update often. Keep it short and succinct. Only Part of your online Presence. Facebook should only part of your online presence. Keep it clean and neat. Engage with your …