10 simple ideas to improve your business brand (for entrepreneurs and small businesses)

#Task: Ask yourself the following questions (and write the answers down!): – What do you wish for people to associate with your name/business? – Is there a certain subject matter in which you want to be perceived as an expert? – Are there general qualities you want linked to your brand? The answers to these […]

Would your customers recognise your brand if you were not managing it?

As a small business your aim will most likely be to bloom and grow into a not-so-small business but, as this happens, you will need to include/hire more people to assist you in this process. This often may affect the way you manage your online presence and this is where it gets a little tricky. […]

Would your customers recognise your brand if your logo was not attached?

Would your customers recognise your brand if your logo was not attached? This is an interesting question. I have been reading a lot about brand awareness and brand recognition this week and what has stood out to me is that in our modern, technology-driven world we need to ensure that our brand stands out, even […]