How to choose a Web Designer – Comparing Apples with Apples

When hiring anyone to do anything, remember to always compare apples with apples; this is especially true when it comes to hiring web designers, online strategists or setting up a maintenance plan. Try to find out what their experience is - are they only a web designer or do they have online strategy and an … Continue reading How to choose a Web Designer – Comparing Apples with Apples

Startups: How to deal with losing a Client

Losing clients is not something that any of us want to have happen or deal with. What is even more difficult is losing a client without a word from the client. Perhaps you don't even know about it until you connect with them to take their order or make contact with them as you usually do … Continue reading Startups: How to deal with losing a Client

Writing down Goals – Why you should be doing it!

It is once again a new year, a brand new start with so many possibilities. Many of us make resolutions to change in one way or another (here are 10 New Year's Resolutions you may want to implement when it comes to your business). Perhaps we want to lose weight, quit a bad habit, save … Continue reading Writing down Goals – Why you should be doing it!

10 Tips for a successful small business website

All your online endeavours should lead your potential clients to your small business website where (if planned properly) your website visitor will be converted into a customer...but getting a website up and running or redesigning your current website - which should probably be done at least every 3 years - can be quite overwhelming. 10 … Continue reading 10 Tips for a successful small business website

Angry customer? 5 Tips for dealing with a difficult client

If you have or run a business, there will come a time where you will have to deal with a difficult or angry customer. Sometimes their anger is justified and sometimes it is not. Here are some tips for dealing with a difficult client (you can apply these tips to both your offline and online … Continue reading Angry customer? 5 Tips for dealing with a difficult client

Get your own business email address

It is the small things that make a difference when running a small business. Most people miss this step, even if they have a website. If you have a domain (yourbusiness.com), it is likely that you have at least 1 free email with your current hosting. Make sure your business communications look more professional by using an … Continue reading Get your own business email address

3 Tips for Small Business Internet Marketing

Internet marketing (or online marketing) refers to advertising and marketing efforts that use the Web and email to drive traffic to your website and that will ultimately result in a new client or sale. Internet marketing is a little different from traditional marketing, however, it uses the same concepts and you can use them together … Continue reading 3 Tips for Small Business Internet Marketing

3 Tips for writing a Newsletter

Here are some important tips for your next email newsletter (mailer): Subject line is Key. Your subject line can determine whether or not your newsletter will be opened. The more personal and interesting, the higher the opening rate; the more 'selling', the smaller the opening rate. Email subject lines sometimes get cut off after a … Continue reading 3 Tips for writing a Newsletter

What is Responsive design?

Wikipedia says: Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. Basically, responsive web design is simply this–a website design that adjusts easily to fit on desktop, tablet or smartphone browser screen. … Continue reading What is Responsive design?