I get this question a lot when it comes to optimising one’s website:
Does having multiple, keyword-rich domain names help with ranking?
Unfortunately, the short answer is NO!
What it will help with, are the following scenarios:
- To protect your brand name. Purchasing any domains related to your brand can help you protect your brand and make sure clients can find you.
- To help client’s find you if your name is often misspelled/mistyped. Do you have a complicated name? Help clients find you by registering the domain name they keep typing in and redirecting it to your domain. It will save you a lot of emails/phone calls.
Note: Don’t ever duplicate the content for each of these extra domains! That will negatively affect your ranking. Always redirect/forward to the correct domain.