What is a Twitter Party ?

A twitter party is a fast and fun virtual party which uses the Twitter platform. It is usually held in the evening and  typically last 1-2 hours. Twitter parties are a great way for people to connect and discuss a topic of choice. Most twitter parties have an expert panelist and party host to keep the party on topic.

Twitter Parties may be held around events – real-life events, events within your company or events created by your marketing department. All are fine. What matters is your ability to tie it in to your company and get people excited about it.

Throw your own Twitter Party

Get people excited

You are having a party! Offer your guests a little something for attending. For example, if you’re celebrating a book launch, give away a few signed copies or a consulting session. If you’re a small business, offer them a discount or a coupon that they can redeem. It doesn’t have to be anything that will break the bank, just a little something to get people excited about the party.

Choose a #hashtag

By choosing a hashtag for your event and encouraging others to use it, it helps people follow what’s going on. When you are selecting a hashtag for your event; select something that will be easy to identify, easy to relate to your business and short enough that it will be easily appended to a tweet. Be creative but keep it simple.

Track that Hashtag

Your customers are using your designated hashtag to be part of the fun, so don’t miss a thing! To help keep track of what’s going on, you can use a tool like Twitter Search or a third-party applications like Tweetdeck or Tweetgrid to hone in on conversation and filter out the noise. You can also use a tool like TweetChat to focus just on the conversation happening around your party and they’ll actually append the appropriate hashtag automatically to remove any chance of you making a mistake.

What are the benefits of hosting a twitter party?

Twitter parties are a wonderful way to ignite conversation around your brand. A twitter party can generate thousands of tweets in under two hours. Twitter parties are an excellent way to introduce new products or services, start a conversation about your product or service and get better acquainted with your followers.

Plan your party today!

Online Strategist and Web Designer passionate about user-friendly design, responsive websites, small businesses, startups and her family.

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