If you have a Pinterest account, you can now switch to a verified Business Account and find out exactly what people are pinning from your website and more!

On the 12 March, Pinterest launched their Web Analytics for verified Business Accounts. The free analytics platform gives you insight into who is posting what and when, trends that may be developing and which pins are actually being clicked (and result in a visit to your website).

Pinterest also introduced “Rich Pins” on the 20 May 2013. Instead of linking back to the pins origin, each new Rich Pin provides users with additional information about the item.

There are 3 different types of Rich Pins:

  1. Products – offers real time pricing and availability
  2. Recipes – offers information like cooking time, ingredients and no. of servings
  3. Movies – offers content rating, cast members and more

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