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3 Tips for Small Business Internet Marketing

Internet marketing (or online marketing) refers to advertising and marketing efforts that use the Web and email to drive traffic to your website and that will ultimately result in a new client or sale. Internet marketing is a little different from traditional marketing, however, it uses the same concepts and you can use them together …

3 Tips for writing a Newsletter

Here are some important tips for your next email newsletter (mailer): Subject line is Key. Your subject line can determine whether or not your newsletter will be opened. The more personal and interesting, the higher the opening rate; the more ‘selling’, the smaller the opening rate. Email subject lines sometimes get cut off after a …

What is Responsive design?

Wikipedia says: Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. Basically, responsive web design is simply this–a website design that adjusts easily to fit on desktop, tablet or smartphone browser screen. …

5 Tips for your Small Business Website

Having a website as a small business is a must in this day and age. The design, layout, function, and content determines whether you will be successful or fail online. Here are some tips to ensure that you make the most of your online presence: Invest in good web design (and therefore a good web designer). …

A Domain Name?

What is a domain name? A domain name is your street address on the world wide web. Where does your business live? For Google, their domain is google.co.za. Choosing your domain name This is a very important step as your domain name will assist others in finding you (as well as search engines – like …

social media

Social Media for your Small Business

Social Media can be intimidating for most small businesses. But for small businesses, social media is a powerful promotional tool. On the surface, social media marketing seems pretty simple. You create an account, post updates about your products, services or company growth and reap the rewards. However, in order to see success, you need to think …

Setting Business Goals

At the beginning of the new year, we often set new years resolutions and goals for ourselves as individuals but have you set goals for your business? Where do you see your business going in 2013? If we set goals for our business it makes it easier to achieve them, we know in which direction …