1. Be personal and authentic. People relate better to genuine and conversational messages.

  2. Make it interesting. Make sure your content isn’t always purely commercial.
  3. Be active and update often.
  4. Keep it short and succinct.
  5. Only Part of your online Presence. Facebook should only part of your online presence.
  6. Keep it clean and neat.
  7. Engage with your customers.
  8. Listen to your customers. Sometimes customers may leave negative feedback, address it immediately and take this feedback into consideration.
  9. Monitor your page.
  10. Create goodwill.

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