This is the question that I get asked the most. Everyone wants their business right at the top of google, yahoo or whichever search engine they prefer and rightly so. If you are not in the first four pages, you will be ignored most of the time. You want your business to be found!
Getting ranked on the first page of any search engine for any keyword or phrase isn’t an easy task. You either have to have a lot of money or a lot of time. So be prepared to put in a lot of work!
Here are some ideas of how you can get your website to the top:
- Your first step will be to understand the specific keywords that are applicable to your Website. While it may be nice to think as broadly as possible such as (web design, rather than cape town web design), it’s important to think niche so that you can get to the top of the results quicker. For this step, think to yourself,“if I was looking for my business on the Internet, what search phrase would I use?”
- We’ve all heard the cliche that “content is king“, and getting ranked high will certainly involve some element of the creation of “content”. Content can come in the form of articles, well-phrased comments, intuitive blogs, and other Web-based commentary that is carefully worded and properly linked to your site with your keywords.
- Market, Market, Market. You need to market yourself every day and in every way that you can. Build links to your site on blogs, through comments, through press releases, , in print, on Craigslist, and just about anywhere you can. Also, the more info on your site the better, so build that content and use it to spread the word about your site.
- Have Patience. This process is going to take you a good 6 to 12 months. You need to build content and create links daily to get ranked high. Remember, Google will need to believe that your site is more important (link wise & content wise) then your competitors for your given keywords, so you have some work ahead of you.